Loyalty programs come in a wide variety of shapes and sizes, and the rewards between each can vary greatly. According to current estimates, almost 65% of marketers operate and manage some type of loyalty program. Some programs offer exclusive services, special offers, or even game-based challenges that keep consumers excited and interested. But it is still hard to beat the value and practicality of one of the most basic and traditional incentives. And that is straight cash-based discounts.
This is the foundation of a new offering that 2 Accor-owned hotel brands, Novotel and Ibis, will now give to their loyalty program members in Abu Dhabi and Europe. Novotel, an international 4-star midscale branch of hotels catering to business and leisure travelers, and Ibis, which operates nearly 400 hotels in France and across other parts of Europe, have just begun to offer cardholders significant food and beverage discounts on a variety of daily meals.
Loyalty program members that dine at Gabbiano the Italian Restaurant, Belgian Beer Café and Al Nasseem Pool Bar can now earn up to 20 percent off of their entire hotel bill. This also comes on top of additional vouchers that members can also earn. These vouchers will carry a cash value worth up to Dh300 (£52.84), which guest will be able to use as they please.
“Guest can come and enjoy superior fresh Italian creations, at the elegant and stylish Gabbiano, offering an impressive selection of pizza, pasta and an extensive wine list, or enjoy a taste of modern Italian cuisine,” said Nicola Hochgruber, General Manager Novotel & Ibis Abu Dhabi Gate Hotels. “If you are in the mood for BBQ, salads or shisha, Al-Nasseem Pool Bar is the place to unwind and recharge by the pool side.
A single membership will also allow up to four people to take advantage of these new benefits. In addition to the cash vouchers and 20 percent off hotel bills, this new service will also allow members to enjoy 50 percent off evening pastries.
“These cards allow all guests the possibility to come and dine with special competitive rates at any time of the day, not forgetting the warm welcoming and extra special service they notice throughout our diners,” Hochgruber added.