Loyalty programs come in a wide variety of shapes and sizes, and the rewards between each can vary greatly. According to current estimates, almost 65% of marketers operate and manage some type of loyalty program. Some programs offer exclusive services, special offers, or even game-based challenges that keep consumers excited and interested. But it is still hard to beat the value and practicality of one of the most basic and traditional incentives. And that is straight cash-based discounts.
This is the foundation of a new offering that 2....