Nike will supply the kit for more teams than Adidas for the first time ever at this year’s World Cup finals.
The two sports giants will throw Lionel Messi against Cristiano Ronaldo and Spain against Brazil to see who can claim a bigger chunk of the multi billion dollar market for football boots, shirts and shorts.
Both say they are the leaders, but analysts say Nike is making an aggressive push in key football markets. The company says it could soon earn more from soccer than basketball—the sport that....