Millennials represent a major group for retailers to devise customer engagement strategies around, and at the same time, provide many questions as well for marketers. Tapping into this key segment’s mindset is an ongoing quest for loyalty marketers.
Well, when it comes to travel, Choice Hotels International shed some insight into this often elusive mindset.
“Millennials haven’t established allegiance with specific hotels yet, and there is such an amazing opportunity for companies to capture and build their brand loyalty,....