Paper coupons and plastic loyalty program cards are quickly becoming antiquated marketing tools. Those that insist on continuing to leverage such customer engagement mechanisms risk sinking further into the depths of irrelevancy.
This is a fate that Hospitality Marketing Concepts (HMC) plans to avoid, and it will do so by launching “My Mazaya,” which is a mobile hotel and dining loyalty program available exclusively throughout the Middle East.
By avoiding the coupons, discounts books and cards that often only result in fleeting or limited business, My Mazaya leverages flexibility and accessibility to target local consumers with rewarding benefits and services across a burgeoning network of hotels and restaurants. Through an innovative mobile app, My Mazaya allows guests to redeem digital e-certificates at their convenience.
This will also bring the added benefit of customizing the entire customer experience for guests.
Available for both iOS and Android, My Mazaya’s mobile app platform delivers relevant and real-time information regarding hotel promotions based on a member's most current location, preferences and purchasing behavior. In addition to rewards and promotional push-notifications, members can also easily book hotels, make reservations and renew memberships through the app.
"HMC has operated in the Middle East for more than 20 years and we are delighted to launch My Mazaya, yet another innovative example of meeting the shared needs of both diners, travelers and hotels in the Middle East," said Mokhtar Ramadan, HMC CEO. "The My Mazaya program showcases the unique accommodations and restaurants of participating hotels, while simultaneously improving our partner hoteliers' knowledge of guest preferences, through HMC's advance CRM platform, so they can better respond and adapt to their expectations."
My Mazaya currently works in conjunction with almost 60 Middle East hotels. Whether guests want to stay at luxurious resorts or elegant urban centers, My Mazaya connects hotels across the UAE, Saudi Arabia, Egypt, Qatar and more.
The vast array of membership benefits will engage guests on a variety of fronts. Some privileges include discounts on room rates, complimentary upgrades, early check-ins, late check outs, discounts on dining options, health club access and more.
Perhaps the most enticing aspect of My Mazaya is that members can enjoy rewards immediately, without any blackout dates and without even waiting for points to accumulate.
"There are enormous opportunities to enhance hotelier success in the Middle East and we are thrilled to be expanding our network in this region," Ramadan continued. "We are extremely proud of the My Mazaya program and look forward to watching it enhance frequent travelers' experiences and generate incremental revenue for our partner hotels."