To be a part of Marks & Spencer is to be a “part of something special.” Or, at least, that is the branding mission behind the launch of a new Marks & Spencer (M&S) loyalty program, one that seeks to imbue the customer experience with a new sense of style.
Launching across the United Kingdom on October 22, SPARKS will officially become the new loyalty program of M&S. The plan is to convert incremental customers into true brand members by combining valuable rewards, exciting experiences and relationship building....