Marketing Week Live is launching the UK’s first exhibition visitor reward programme, MWLive Rewards.
Marketing Week Live, the two day event for marketers at London Olympia, is partnering with loyalty specialist Maximiles for the initiative.
An industry first, the programme is designed to build a strong and longer engagement with Marketing Week Live’s customers at the same time as increasing awareness of the offerings at one of Europe’s biggest marketing trade events.
Visitors to the show participating in the programme and interacting with pre-show communications will receive rewards ranging from membership cards to valuable tailored experiences.
Marketing Week Live is free to attend and those who pre-register here can then use their email address and badge number to gain access to a personal reward account here.
Users can then collect points along their customer journey with the event through activities including show attendance, mobile check-ins, crafting blog posts, Facebook likes, tweets and email engagement.
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