As the largest generational cohort in Canada since the Baby Boomers, the Millennial Generation or "Gen Y" is transforming how companies and brands develop long-term customer loyalty, according to Aimia's proprietary Canadian Millennial Loyalty Survey.
Aimia, a global leader in loyalty management and parent company of Aeroplan, conducted research comparing the attitudes of Millennial and non-Millennial consumers in Canada, revealing how the definition of loyalty is shifting and what companies will need to address in order to connect....