RedPoint Global CEO Dale Renner told Loyalty360 that in the past decade marketers have witnessed dramatic changes in the marketing landscape. In a relatively short period of time, power has fundamentally shifted from brands to consumers. Harnessing data into actionable insights leads to the delivery of relevant customer experiences.
“This shift represents a new and permanent paradigm within which brands must rethink their customer operating models,” Renner said. “Brand challenges are exacerbated by channel proliferation....