Aimia to present a webinar that focuses on how business strategy and technology, coupled with the integration of the human experience, is the future path to driving real relationships
Technology allows a company to “relate” to that customer. But technology itself isn’t the solution. Customers are looking for an experience; an experience not driven solely from technology, but an experience that contains a human element to solve their problems and provides a memorable experience.
While consumer adoption of technology has reached record levels, is it really for the benefit of the customer or are brands trying to save money? Have companies come too far in thinking they can rely solely on technology and abolish the human touch? Do companies really understand customer needs and know how to put the experience at the center of their strategy in order to proceed with a long-term aim of driving real relationships?
What DOES the future look like with the integration of technology and the human experience?
Attendees can find out on July 31, 2014 at 1 p.m. EDT, when Loyalty360 will host a webinar titled, “The Human Factor: Five Ways to Make Sure Your Technology Offers the Real Relationships Customers Crave,” which will be presented by Aimia.
This webinar will examine how business strategy and technology, coupled with the integration of the human experience, is the future path to driving real relationships.
But technology is a crucial component to understanding customers, personalizing their timely and relevant experiences, and empowering other parts of the business. The smart use of technology in the customer journey can drive intimacy and brand love in a world full of choices, including a specific customer chooses to interact.
The featured webinar speakers will be: Cindy Faust, Vice President, Global Product Marketing, Aimia; and Martin Hayward, Vice President, Global Digital Strategy, Aimia.
“This webinar is so timely and impactful for our audience because everyone wants to know how technology can truly impact the customer journey,” shared Erin Raese, President of Loyalty360 – The Loyalty Marketer’s Association. “Aimia will also show how the human element must be present with the technology to strengthen and nurture customer relationships.”
Marketers are invited to join Loyalty360 and Aimia on July 31, 2014 at 1 p.m. EDT to learn more about how the smart use of technology in the customer journey can drive intimacy and brand love. For more information, please visit: http://loyalty360.org/conferences/event/technology-the-human-experience
About Loyalty360
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers. For more information, visit loyalty360.org.
About Aimia
Aimia Inc. is a global leader in loyalty management. Employing more than 4,000 people in over 20 countries worldwide, Aimia offers clients, partners, and members proven expertise in launching and managing coalition loyalty programs, delivering proprietary loyalty services, creating value through loyalty analytics and driving innovation in the emerging digital, mobile and social communications spaces. Aimia owns and operates Aeroplan, Canada’s premier coalition loyalty program and Nectar, the United Kingdom's largest coalition loyalty program.