Apple took three of the five top positions and Amazon the other two in Brand Keys Inc. Customer Loyalty Leader List 2012. Companies in multiple categories like Apple (tablet, smartphone, computer) and Amazon (tablet and online retail) could be listed multiple times. The list ranks loyalty for the top 100 brands, out of the 598 brands assessed in 83 industry categories.
Rounding out the top 10 on the list are Samsung (tablet and cell phone), sixth and eighth; Call of Duty, seventh; Halo, ninth; and Twitter.
Brank Keys president and....