Cincinnati, OH (May 19, 2011) Loyalty 360 – The Loyalty Marketer’s Association is sending out a call for speakers for their annual Engagement Expo 2011, which will take place November 6-8, 2011 in Dallas, TX.
This year’s expo, “The Road to Customer Loyalty: Engagement is the Journey, Loyalty is the Destination” will feature a mix of research, panel discussions, case studies, proven tools and techniques, and focus groups to help marketers optimize their customer engagement strategies. During this 3-day forum, marketers will have the unique opportunity to learn from each other and thought leaders in the industry how to engage their customers with the most inviting, interactive and personalized experiences possible.
Interested in sharing your engagement marketing expertise or best-practice example with hundreds of your marketing peers? Loyalty 360 would like to hear from you. ??Key areas of focus will include:
- Insight into what engagement means and how to manage that across the multi-cultural and multi-faceted client/customer constituencies.
- Customer experience – Are you offering the best first experience possible? What about the second and third?
- Building customer trust – Using positive customer experiences and learning the best questions to ask (when and how) to engender the trust needed to begin to build a successful two-way dialogue.
- Social networking and how to leverage this in your marketing communication strategies to create more engaged participants. Tools such as best practices, processes and analytics will give you much more granular insight.
- Cross-over of emerging (wireless, mobile) and traditional medium to make the most of your engagement/marketing strategies.
The deadline for submission is May 27, 2011.
For additional information on speaking at Engagement Expo 2011, or sponsoring or exhibiting at this event, please contact Erin Raese, at 513-800-0360 or [email protected].
About Loyalty 360 – The Loyalty Marketer’s Association
Loyalty 360 is an unbiased, market driven, voice-of-the-customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and build stronger relationships with them. For more information, visit www.loyalty360.org.