QANTAS has stepped up efforts to stop lucrative business travellers defecting to the newly renamed Virgin Australia by bolstering its frequent flyer loyalty program.
Months before Virgin is due to revamp its own loyalty program, Qantas unveiled changes to its frequent flyer program yesterday, such as increasing the bonus points earned for flying in premium cabins and making Optus an alliance partner. The latter means Qantas’s loyalty program members will be able to earn points from Optus’s consumer and small-business....