LinkedIn has announced a new program that lets brands embed a “follow company” button from the social network on their homepages.
The option, announced on LinkedIn’s blog on Monday, is similar to Liking a brand on Facebook or following them on Twitter. Followers will receive automatic updates from the brand in their LinkedIn feeds.
As Mike Grishaver, senior product manager for Company Pages explains in the the blog post, if you see the Follow Company button and, as long as you are logged onto LinkedIn, you will....