First Data Corp. has announced the availability of its OfferWise solution, a new open platform that the company says simplifies the offer redemption process for consumers and merchants.
According to a press release, the First Data OfferWise solution allows offer publishers to electronically attach offers such as deals, e-coupons and loyalty programs to one or more of a consumer's payment cards or mobile wallet to enable streamlined and automatic redemption of the offer at the point of sale (POS). First Data is currently piloting its....