CHARLOTTE, N.C. - (Business Wire) InstaSave, Inc., (http://www.instasave.com) has yet another industry first with the launch of digital coupons delivered via mobile phone text messaging to Lowes Foods Fresh Rewards customers. Consumers that receive targeted text messages can reply with a key word to have the digital coupon automatically connected to their loyalty account and ready to scan at checkout.
With the hyper growth of digital coupons, InstaSave is expanding its targeted cross-channel customer CRM platform for broader distribution through multi-channel personalization. This new text messaging capability for digital coupons now adds all mobile phones to InstaSave’s existing email, smart phone and Internet channels of digital coupon delivery. InstaSave partnered with Mobile Discovery to power this new innovative mobile channel. Mobile Discovery is working with InstaSave to expand the mobile text messaging program to include QR codes and image recognition capabilities.
The Initial launch of the program with Lowes Foods’ covered their 112 stores in North Carolina, South Carolina and Virginia under their e-Offers branded digital coupon program powered by InstaSave. Kellogg’s, P&G, Frito-Lays and Dr. Pepper have all signed on to engage mobile consumers with the new program.
“Participating in the InstaSave mobile digital coupon initiative increases our reach to the tech-savvy innovator and early adopter consumer psychographics and broadens our consumer touch points in an ever expanding consumer demographic,” said Paul Mencio, Account Executive at Kellogg’s “This provides us with a fantastic user-friendly tool to reach our tech-savvy customers with a fast and easy solution.”
“Communicating targeted marketing messages to mobile consumers in this way is an effective means to maximize marketing dollars while incrementally driving sales” said Rafe Offer, former Senior Marketing Executive with Coca-Cola, Disney and Diageo, “It is an opportunity for manufacturers and retailers to build strong customer loyalty across a broad demographic spectrum that has the potential to extend far beyond these strained financial times.”
Connecting consumers’ mobile phones to their loyalty cards solves a long running industry struggle of finding an easy way for mobile users to redeem digital coupons. And it builds on the early successes InstaSave had meeting industry challenges, with its promotional settlement partner, Inmar, who enables the reconciliation of coupon redemptions between retailers and brands.
“InstaSave and Lowes Foods have developed a terrific digital retail marketing platform for putting relevant offers in front of shoppers – made even more powerful with the addition of mobile interactions,” said Matthew Tilley, Inmar’s director of Marketing. “And our Conexions financial reconciliation platform enables Lowes Foods and its brand partners to have the accounting details managed so they can all benefit from this cutting-edge technology. InstaSave makes digital coupons quick and easy for shoppers too. Shoppers simply visit the Lowes Foods Fresh Rewards site (http://www.lowesfoods.com/instasave) and set up an account to link e-Offers to their Fresh Rewards card. That process now includes an opt-in for receiving targeted digital coupon text messages only available through the mobile phone.
“Delivering an innovative solution that is fast and easy to use for our tech-savvy consumers who are on the go was the genesis behind the technology,” said Warren Withrow, Chief Executive Officer of InstaSave, Inc. “With a 28% redemption rate in the first mobile campaign, we believe that we will experience a rapid consumer adoption of the program as we expand the targeted offerings.”
About InstaSave, Inc.
InstaSave is a leading pioneer in the digital CRM market with its retailer white-label integrated consumer driven digital promotions solution focused on enhancing consumer cross-channel shopping behavior through targeted multi-channel personalization, inclusive of digital coupons, store brand product offers and direct marketing promotions via the web, email, print and mobile platforms. For more information, please visit www.InstaSave.com.
About Lowe’s Food Stores, Inc.
Founded in 1954, Lowe’s Food Stores, Inc. (Lowes Foods) employs 8,500 people and operates 112 stores in North Carolina, South Carolina and Virginia. The Company is focused on offering fabulous, fresh foods and groceries at a great value in an environment that is fast and easy to shop. Its customer-service focus has led it to develop innovative services such as Lowes Foods To Go and to offer customers the services of a Corporate Nutritionist. Information about these and other services may be found at www.lowesfoods.com.
About Mobile Discovery
Mobile Discovery’s Connected Media Platform is a comprehensive management system for offline advertisers and publishers that provides for the provisioning, activation, management, tracking and analysis of integrated offline-to-online mobile marketing campaigns. Using SMS short codes, QR codes and image recognition the platform combines the power of offline media with the interactivity of digital media, thus allowing marketers to reach, interact and transact with consumers. www.mobilediscovery.com
About Inmar
Inmar enables profitable, seamless collaboration between trading partners by providing solutions for the physical, financial and information flows in the supply chain. Inmar is the largest and most comprehensive provider of promotions settlement services in the US. Inmar serves over 1,700 clients, including manufacturers, wholesalers and retailers, processing over 3.5 billion transactions annually. The Conexions product provides a flexible digital settlement platform for all types of promotions involving electronic redemption. For more information, visit www.inmar.com.
InstaSave, Inc.?Cara Barlowe, 980-213-6957?[email protected]