ATLANTA, Nov 19, 2009 (BUSINESS WIRE)—Air2Web and Acxiom(R) Corporation have announced a partnership to develop and deliver mobile messaging solutions that enable large B2C companies to manage customer lifecycles in the mobile channel.
Mobile consumers report that in this permission-driven channel they read 80% of the text messages they receive, and more than half of mobile data subscribers who see an ad respond to it by sending a text message, clicking on it, or calling a specific number. This high response rate, combined with a low cost of delivery, represents a highly effective channel for marketers and customer care professionals. Yet few companies have the capability to integrate all of the consumer information available through other channels to support and manage customer engagement via mobile devices.
Acxiom’s Impact-X(TM) Mobile offers large B2C companies an integrated set of mobile messaging capabilities, enabled by Air2Web, to help maximize marketing capabilities in the mobile channel for better customer life cycle management (CLM).
“Mobile has a strong commercial value proposition, with high potential to lower costs and increase revenue through improved customer experiences,” said Tim Suther, Acxiom’s Senior Vice President of Global Multichannel Marketing Services. For decades, Acxiom has delivered actionable business intelligence to power relevant marketing, through channels ranging from direct mail to e-mail, online and now mobile messaging.
“Mobile commerce is moving beyond just SMS, and Air2Web is an integral part of our mobile delivery capabilities, giving us the interactive architecture and services to manage critical consumer data back and forth over the mobile channel, at scale on a global basis,” said Suther.
Air2Web’s Channel Director, Bentley Hines, comments that, “As a leader in multi-channel marketing and customer engagement through valuable insight, Acxiom can now offer its large B2C clients a phased approach to the integration of mobile marketing, weaving it with customer service and product delivery to include services such as ready-for-pickup alerts, timely promotions, notices for payments required or made, loyalty points balance information, and other offerings. Today’s marketers must know how to fold their mobile marketing strategy and operations into the core of their business. They have no choice because the consumer is already there.”
About Acxiom
A global leader in interactive marketing services and infrastructure management, Acxiom connects clients with their customers through deep customer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Our secure, high-performance technology services deliver consistent value and reliability. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, and serves clients around the world from locations in the United States, Europe, Middle East and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com.
Acxiom and Impact-X are trademarks of Acxiom Corporation.
About Air2Web
For the past 10 years, Air2Web has created and delivered thousands of mobile messaging campaigns to subscribers around the world. Many of the largest and most successful corporations have improved customer service, reduced costs and increased revenue using our suite of products, which include AirCARE(TM) for Customer Care, CampaignPRO for Mobile Marketing and DirectTEXT for High Volume Messaging. Air2Web also provides an unmatched level of personal service through our best-in-class Client Services and Technical Support teams. For more information, visit us online at www.air2web.com or text “Call Me” to “23157” for someone to contact you directly.
SOURCE: Air2Web, Inc.