MCLEAN, Va.—Hilton HHonors, the loyalty program for Hilton Worldwide’s 10 hotel brands, has partnered with the International Federation of Red Cross and Red Crescent Societies, the world’s largest humanitarian organization, to provide relief efforts for the victims of the March 11, 2011 earthquake and tsunami that devastated the eastern coastline of Japan. As part of a matching gift program, approximately 6,500 Hilton HHonors members donated their points. After the dollar-for-dollar match by Hilton HHonors, nearly $500,000 was contributed to the Red Cross efforts in Japan.
The matching program is just one part of the support Hilton Worldwide is giving to relief efforts in Japan. An initial donation of $75,000 was made immediately following the event, and Hilton Worldwide initiated a matching gift program available to both HHonors members and Hilton Worldwide employees. The goal is to raise more than $750,000.
“The devastation in Japan is unthinkable, and the country has suffered an immeasurable loss,” said Jeff Diskin, senior vice president, customer marketing, Hilton Worldwide. “Our thoughts are with those who experienced this tragedy, and we thank our members for their generosity towards this effort.”
Funds donated to the IFRC will support the on-going provision of immediate relief, including emergency shelter, healthcare, water, sanitation and tracing and restoring family links, and also towards eventual recovery support to the affected population.
“We are very grateful for initiatives such as those by Hilton HHonors to support our operations in Japan,” notes IFRC Under-Secretary General for Disaster Response and Early Recovery, Yasemin Aysan. “This international aid is vital for the millions of people who have been affected – both short-term for their immediate needs and long-term to help them rebuild their lives.”
To join Hilton HHonors and its members by donating points to support the victims of the Japan earthquake and tsunami, please visit www.hiltonhhonors.com or send an email to [email protected] with name, address, Hilton HHonors account number and number of points being donated.
About Hilton HHonors
Hilton HHonors, the award-winning guest-loyalty program for Hilton Worldwide’s ten distinct hotel brands, honors its 27 million members by allowing them to turn earned points into experiences worth sharing. In addition to redeeming HHonors points for complimentary hotel stays, HHonors members can use points to purchase unique experience rewards, merchandise and vacation packages, make charitable contributions, and more. HHonors is also the only guest-loyalty program to offer ‘Points & Miles’ and ‘No Blackout Dates’ at more than 3,700 hotels worldwide, including participating Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2Suites by Hilton and Hilton Grand Vacations. Membership in HHonors is free, and travelers may enroll online by visiting HiltonHHonors.com.
About Hilton Worldwide
Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 92 years, Hilton Worldwide has been offering business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,700 hotels and 610,000 rooms in 82 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. For more information about the company, visit www.hiltonworldwide.com.