American Airlines and British Airways began promoting the “Miles Millionaire” loyalty contest on Facebook, Twitter and YouTube on April 12 to acquire new program members. The contest, developed by OgilvyOne, is targeting existing American Airlines AAdvantage and British Airways Executive Club members, as well as prospective members.
The campaign is the first joint US promotion from the two airlines for frequent fliers. The two companies partnered in October to give frequent flier points to any consumer who flies....