ANTONIO, TX—06/07/11— Harte-Hanks, Inc. (NYSE: HHS) today announced that Sony Electronics will co-present with The Agency Inside® Harte-Hanks, its relationship marketing agency, at the Customer Relationship Management Conference (CRMC) in Chicago, IL on June 8, 2011.
Jennifer Geddy, director of CRM at Sony Electronics, and Michele Fitzpatrick, senior vice president of strategy & insights at The Agency Inside, will lead a conference session focused on “Living the Integrated Insight-Driven Multichannel Relationship Marketing Dream.” They will provide guidance for how to successfully design and execute an impactful multichannel strategy. The pair will also explain how to overcome and avoid the pitfalls in integrating multiple sales and marketing channels—traditional and new—to develop insights that measurably drive incremental sales and revenue.
Geddy and Fitzpatrick are experts in multichannel relationship marketing and bring a wealth of experience and knowledge to this presentation. They first spoke together on this topic at the Forrester Marketing Forum 2011 in April 2011.
Fitzpatrick has more than 20 years of experience in designing, managing and evaluating multichannel relationship marketing strategies for leading brands. She is a leading advocate of relevance and customer-centricity in marketing and business. Her expertise lies in strategically bringing the personality and value of brands to life through one-to-one messaging and engagement in traditional channels and emerging digital channels such as social and mobile to deliver the best mix of tactics for each customer segment.
Geddy has more than 10 years of experience in marketing and CRM. She has a special affinity for database marketing, analytics, customer segmentation strategy and market research. Geddy’s current focus is the CRM Excellence initiative at Sony, focused on providing a consistent, premium and personalized customer experience at all Sony consumer touch points. The initiative includes the implementation of a new CRM infrastructure and integrated business processes across the customer service, retail and marketing organizations.
A pre-conference workshop will feature Fitzpatrick and Heather Anding, vice president of marketing strategy & customer insight for Harte-Hanks, who will discuss why “Engagement is the New Black.” They will reveal new ways to transform loyalty marketing programs into loyalty engagement strategies that drive incremental sales and ROI. The session will include case study examples of who is doing it right and who isn’t.
Gary Skidmore, president of Harte-Hanks Direct Marketing, said, “Multichannel marketing is the hot button in retail marketing today. It is timely and important for attendees of this conference to hear the story of Sony and Harte-Hanks’ journey into multichannel effectiveness specifically, as well as to learn more about the value of engagement in improving the customer experience.”
In addition to attending these sessions, CRMC attendees are invited to join Harte-Hanks retail experts for an interactive round table discussion about the radical shifts in digital communications that are shaping the future of retail marketing. Heather Anding and Craig Murray, senior vice president of retail markets for Harte-Hanks, will lead the discussion, which will explore the latest trends in digital marketing and how to assess and improve the retail organization’s readiness to thrive in a changing environment.
Harte-Hanks is proud to participate as a Customer Relationship Management Customer Partner Sponsor.
About Harte-Hanks®
Harte-Hanks, Inc. is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Website at http://www.harte-hanks.com or call (800) 456-9748.
The Agency Inside® Harte-Hanks is a full-service, multichannel relationship marketing agency specializing in direct and digital communications. With award-winning strategy, creative and implementation services, The Agency Inside helps marketers within targeted industries understand, identify and engage prospects and customers in their channel of choice. Recognized and respected as a market leader for many decades, it is our mission to deploy world-class, data-driven, multichannel relationship marketing programs that address each client’s acquisition, cross-sell, retention and loyalty needs.
This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Harte-Hanks® and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.
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