2011 Analysis on Gift Card Performance Shows Emerging Strategies and Demand Drove Surge in Sales
First Data Corporation, a global leader in electronic commerce and payment processing, today released the “2011 Year-End Prepaid Gift Card Market Analysis,” one of a series of research analyses from First Data Advisors, the custom analytics and consulting unit of First Data Global Information and Analytics Solutions.
The new research analysis, which is based on the proprietary SpendTrend® Solutions database, provides....