With so much talk in the loyalty marketing world of mobile apps, many brands are left wondering if they really make a difference. According to the 2015 U.S. Consumer Payment Choice Study released by TSYS, mobile apps are a significant piece of the customer engagement puzzle for financial institutions.
The online survey of more than 1,000 U.S. consumers revealed that mobile applications provided by financial institutions are highly adopted and frequently used. In fact, 50% of survey respondents said that they have installed a mobile app....