Message to European marketers with a mobile marketing strategy, or those considering one: By the end of 2013, the number of mobile-connected devices will exceed the number of people on earth, according to the Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update.
Although global mobile data traffic grew 70% in 2012, Western Europe, in particular, experienced a slowdown in mobile data traffic, with growth of 44% in 2012, substantially lower than the global average. But with the proliferation of mobile....