Consumers engage with retailers on Facebook more than they do on the retailer websites, according to a new retail study from Infosys. Nine out of 10 consumers indicated that how much they spend is impacted by their social media engagement with a brand.
Infosys, a global leader in consulting, technology, and outsourcing, released the report titled, “Rethinking Retail,” which is comprised of interviews with 1,000 consumers and 50 retailers across the U.S. In addition to the impact of social media on consumer spend, the study....