Given the mobile global phenomenon, Celebrity Cruises wanted to augment it digital customer experience. As a result, it the premium vacation brand selected Accenture to provide digital agency and web technology services.
As Celebrity Cruises’ digital agency of record, Accenture will craft a digital customer experience designed to differentiate Celebrity Cruises as a global luxury cruise brand.
Celebrity Cruises selected Accenture for its expertise in digital strategy, service, and experience design, as well as interactive technology services including personalization, digital marketing, content management system implementation, integration, and mobile applications.
“Celebrity Cruises is known for delivering highly intuitive service in a modern luxury environment on our ships, and we want all of our digital properties to do the same,” said Lisa Lutoff-Perlo, President and CEO of Celebrity Cruises. “We are highly focused on how we tell our brand story, and we are excited to have selected Accenture for its 
ability to bring that story to life through deep, market-leading capability across design and innovation, digital marketing, content, and web platforms.”
Accenture brings digital experience that spans across multiple industries with specific knowledge in the travel industry.
“Accenture is excited to have been selected to help Celebrity Cruises completely redesign the digital customer journey by finding new and innovative ways to engage with its target audience in order to reinforce its modern luxury brand positioning, drive business performance and increase market share,” said Glen Hartman, senior managing director for Accenture Interactive, North America. “We look forward to helping Celebrity increase consumer satisfaction and retention through an integrated, user-friendly and seamless experience.”
Celebrity Cruises’ 10 ships offer modern luxury vacations visiting all seven continents.