The world of beauty is coming to a cell phone near you, and it’s never looked better. This is because mobile beauty services provider GLAMSQUAD is partnering with Swrve, a leader in mobile marketing engagement. The companies will collaborate to create a comprehensive mobile presence that engages users at the most opportune moments along the course of the customer experience.
GLAMSQUAD plans to build campaigns that use mobile technology in tandem with email to create effective engagement opportunities. The company facilitates 1-on-1 beauty appointments with professionals in Miami, New York, and Los Angeles. The appointments offer clients the “full celebrity-experience, helping them look and feel their best,” according to a GLAMSQUAD release.
In an industry as unique as mobilized beauty services, it becomes even more vital to understand customer behavior.
“Working with Swrve, we are able to easily test and analyze multiple creatives in every messaging campaign to track the purchase behavior of our users across all devices and channels,” said Tracy Parsons, Digital Marketing Director for GLAMSQUAD. “Whether they’re booking services via email, mobile web, their desktop, or through the app, we see Swrve as a key orchestrator in allowing us to take a screen agnostic approach to user engagement. Being able to send targeted, timely, and relevant messages to our users across channels enables us to be very nimble and accelerate our growth as a brand, reacting to changes in seasonality and customer lifetime value quickly. This will absolutely have a material impact on the future growth of the business.”
Building customer loyalty hinges on being able to provide an experience that is custom-fit according to customer needs. Working with Swrve gives GLAMSQUAD the ability to connect with clients on a deeper level through multi-channel communication.
Swrve’s mobile engagement technologies have been going deeper into customer insight since the company’s founding. Swrve’s data analysis solutions have been used by companies including Sega, Electronic Arts, and Sony to determine effective methods of engaging customers when, where, and how is best for them.