The patent-pending mCert™ solution leads the way.

MINNEAPOLIS—Mobile gift certificates or mCerts, a new innovation from Carlson     Marketing’s Instant Rewards program, give loyalty marketers the ability     to send digital gift certificates via mobile devices providing     on-the-spot reward redemptions for their loyalty program members.  mCerts     can reach 97 percent of all mobile device users by using text messaging,      mobile catalogs and scannable barcodes to connect customers with their     loyalty programs and provide access to immediate reward redemption.

mCert technology is an extension of the digital certificate capability     that powers email certificates, or eCerts, which provide real-time       rewards and offers for loyalty program members. mCerts provide a     valuable instant redemption channel for retailers, restaurants,  travel     companies, financial service companies and virtually any other vertical.      This unification of online and mobile communication now provides     companies with the ability to reach their most loyal customers with     discounts, loyalty point credits, and monetary rewards instantly across     channels.

“We have designed an approach that connects all stakeholders to loyalty     programs via the mobile device,” said Suzy Cox, vice president of Brand     Loyalty at Carlson Marketing. “We’ve done this on a platform-agnostic     basis. The market is flooded with loyalty solutions that need some kind     of intermediary such as a social network or special application to be     effective. But mCerts work without downloading apps, and without a       social network. It builds a clear and immediate connection between the     brand and its most valuable customers.”

Here’s how the patent-pending mCerts system works: Loyalty program       members can redeem points, miles or other currencies for mCerts,  eCerts     or traditional plastic gift cards via a mobile eCatalog or standard     browser-based eCatalog experience. When the mCert option is selected, a     text message containing a link to a mobile web page is sent to the       member’s mobile phone. Upon clickthrough, the member is taken to a       mobile web page that displays a barcode image representing the cash     equivalent reward. The barcode then is presented to a merchant scanning     system to redeem the reward.

The broader combined Instant Rewards offering includes digital music,      movies and books, as well as mCerts and eCerts. It gives marketers the     ability to deliver innovative loyalty program rewards that stimulate     redemption activity and subsequent brand engagement. In addition,      Instant Rewards provides a lower cost alternative to traditional gift     card and merchandise options by eliminating offline fulfillment     processes. “We are giving marketers the ability to take advantage of a     mobile marketing program that captures consumer impulse,” said Cox. “And     for consumers, we’re putting information that could influence the next     purchase decision right in their hands.” mCerts as an additional reward     option (alongside plastic cards) can help drive member behavior to those     merchants who offer mCerts and likely will encourage incremental spend     at the time of use.

mCert technology was developed in conjunction with RocketBux, a Bend,      Oregon-based mobile marketing services provider. RocketBux stands apart     from other providers by delivering a suite of leading edge, patent       pending solutions that leverage existing technologies and protocols in     the mobile device and point of sale environments. Its guiding principle,      which is reflected in mCerts, is to create products that are simple to     use, easy to deploy and can scale in market immediately.

About Carlson Marketing Worldwide

Carlson Marketing, the world’s leading relationship building company,      designs and delivers loyalty and engagement programs for some of the     world’s best known brands across several vertical markets:  Airline,      Hotel, Auto, Finance/Insurance, Retail, and Consumer Packaged Goods.      Carlson Marketing’s two global service offerings – Brand Loyalty and     Engagement & Events – are supported by six core capabilities:  Strategy &      Brand Planning; Creative and Communications; Decision Sciences;  Award     Services; Technology Services and Customer Service. Carlson Marketing –      owned by Groupe Aeroplan, a global leader in loyalty management –      employs more than 2,200 marketing professionals across 15 countries.

Barry Wegener, 763-445-3281
bwegener@carlson.com
www.carlsonmarketing.com

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing