About 18 months ago, Ed Braswell, president and CEO of edo, a leader in personalized card-linked offers, told Loyalty360 that industry research estimated there would be 450 million credit cards linked to card-linked offers in the next three years, generating $3.5 billion in annual revenue.
“There is great momentum in the card-linked offer space,” Braswell said in September 2013. “We continue to see the acceleration of cards and banks participating and the acceleration of merchants participating.”
Braswell was....