Customer loyalty often reaches its zenith on the playing field. Win or loose, rain or shine, the most avid sports fans will always root for their beloved teams. And now Storm fans have even more reasons to cheer their favorite rugby players. In an exciting first for Australian sports, the Melbourne Storm has just launched a new loyalty program that will offer numerous ways to earn points and collect rewards for fans of the team.
Lighting Rewards, an innovative new loyalty program, will rely on cutting edge technology to reward “Club....