Andrew Frawley, President of Epsilon, has written a book titled, Igniting Customer Connections: Fire Up Your Company’s Growth By Multiplying Customer Experience & Engagement.
The book provides expert insights about connecting with customers effectively across all channels and over time. The core premise is an evidence-based approach called Return On Experience x Engagement, or ROE2, which delivers a new way to inspire and measure customer connections—and improve business results.
In the preface to the book....