Michael Jaconi, CEO of Boston, Mass.-based loyalty rewards firm FreeCause and executive officer of FreeCause parent firm Rakuten, was recently instrumental in the parent firm’s lead in a $100 million venture capital investment in image-sharing service Pinterest.
Jaconi said his primary role in the deal is being a liaison between the parent firm and the tech communities in the East Coast, New York and Silicon Valley.
“We were intrigued with the impact of Pinterest,” Jaconi said. “Loyalty is driving a lot of....