PRINCETON, N.J.—As merchants across the country prepare for the upcoming holiday shopping season, Heartland Payment Systems (NYSE: HPY), one of the nation’s largest payments processors and provider of gift and loyalty card solutions, offers tips for retailers to boost revenue during the season and beyond.
Heartland advises merchants to rethink their current gift card programs and adopt a gift marketing strategy as part of their overall advertising program. By doing so, merchants transform one-dimensional gift cards into....