In the world of sports, it’s very difficult for any team to successfully defend its championship title.
In the world of customer loyalty marketing, it’s equally difficult. But, at Monday’s second annual 2015 Loyalty360 Awards, Best Western International successfully defended its title in the prestigious 360-Degree category for North America. Best Western, as it did last year, captured the Platinum award in the 360-Degree category for North America.
“It shows we’re focusing on the right thing, the customer....