The winners of this year’s esteemed Loyalty360 Awards were presented Monday at Loyalty360’s 8th annual Loyalty Expo at the Loews Royal Pacific Resort at Universal Orlando.
Many of the world’s leading CPG, retail, travel, hospitality, restaurant and financial services companies entered to win this prestigious industry award. The winners were selected from among five categories of excellence and for two overall North American and International “360-Degree Loyalty Awards.”
And the 2015 Winners are:
North American 360-Degree Award:
- Platinum: Best Western Hotels
- Gold: Global Hotel Alliance's DISCOVERY
- Silver: Sam's Club MasterCard 5-3-1 Cash Back
- Bronze: Orange Leaf
International 360-Degree Award:
- Platinum: Flying Blue
- Gold: Vodafone Turkey's Avantaj Cepte
- Silver: Vodafone Turkey's KaraKartal
- Bronze: The Saudi Investment Bank
Best Creative Campaign:
- Platinum: Raley’s Family of Fine Stores
- Gold: Best Western Hotels
- Silver: HON
- Bronze: Sam's Club MasterCard 5-3-1 Cash Back
Best Use of Customer Insight or Voice of the Customer:
- Platinum: Best Western Hotels
- Gold: The Coca-Cola Company's My Coke Rewards for Schools
- Silver: HON
- Bronze: Global Hotel Alliance's DISCOVERY
Best Customer Experience & Engagement:
- Platinum: Global Hotel Alliance's DISCOVERY
- Gold: AARP's Rewards for Good
- Silver: Sam's Club MasterCard 5-3-1 Cash Back
- Bronze: Orange Leaf
Best Use of Technology and Trends in Loyalty Marketing:
- Platinum: Freshii
- Gold: Best Western Hotels
- Silver: Wells Fargo
- Bronze: Thanks Again
Best Loyalty or Rewards Program:
- Platinum: Air Canada
- Gold: Caesars Entertainment's Total Rewards Social
- Silver: Bavarian Inn
- Bronze: Recyclebank
This highly selective list of winners was chosen from almost 100 entries and narrowed down by a panel of 15 high-level marketing professionals. Assembled by Loyalty360, these judges based their decisions on a wide range of strict scoring metrics to ensure the most comprehensive, accurate, and objective assessments possible.
Congratulations again to the winners who have made substantial contributions to the industry and who continue to demonstrate loyalty marketing and customer engagement excellence on all fronts.