Augme Technologies Inc. has expanded its marketing agreement with Graphic Packaging International Inc. to provide services for the mobile redemption of 2d bar codes.
The partners’ goal is to create marketing opportunities and purchase-incentive programs for consumer brands and marketing agencies. The loyalty codes combined with mobile interaction enable purchase-incentive programs for targeted marketing campaigns, contests and customer rewards.
“At GPI, we are in constant watch out for new capabilities that will enhance our customers’ ability to market their products,” said Charlie Brignac, marketing manager and director of business development at Graphic Packaging International, Marietta, GA. “When we identify new technology that we feel is on target with our objectives, we assess our ability to develop the technology in-house.
“If we do not have the resources to develop the technology in-house, we are aggressive in finding…
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