Affinion Group, the global leader in enabling companies to connect and engage with their customers, thereby creating rewarding relationships and enhancing brand loyalty, announced today the launch of BankMyRewards, the most comprehensive merchant-funded loyalty program available.
BankMyRewards' is built upon Affinion's 40 years experience as the loyalty solutions provider and marketer of choice for Financial Institutions, Hospitality and Travel companies and Retailers. Through BankMyRewards, Affinion's clients provide their customers with relevant and robust cash-back savings or points from Affinion's extensive network of thousands of retailers, merchandise items, daily deals and gift card providers. In addition to receiving extensive savings on everyday spend, bank customers and credit union members are treated to individualized, promotional offers generated from Affinion's sophisticated modeling and analytics and actual shopping behavior, and distributed through Affinion's patented technology.
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