One of the big challenges in the wine category is remembering which wines you personally like or not—and recalling the name of the wine, according to Wine.com CMO Peter Elarde.
“We’ve created an area called ‘My Wine’ that keeps track of all your favorites and lets you easily remember and reorder them,” Elarde explained to Loyalty360. “Let’s say someone discovers a new wine at a restaurant or friends house over the weekend. Using our app, they can scan the wine label to look up all....