The latest news in the world of customer experience and customer loyalty.
Beautyrest Opens Eyes with Innovative Sleep Concert at SXSW
South by Southwest is a weeklong party of innovation and hipness in Austin, Texas, each year, with everything from music to film to food sharing the spotlight. This year, one of the highlights was created by bedding brand Beautyrest. The brand set up 150 of its mattresses—complete with branded pillows, blankets and silk eye masks—on the stage of the Bass Concert Hall. The beds were placed around a piano, and German composer Max Richter along with a five-piece band and a vocalist performed his melodic, lullaby-inspired music for eight hours, starting at midnight. Adweek staff writer Katie Richards got one of the coveted beds and wrote about the experience. Beautyrest, by the way, is donating the 150 slightly used beds to charity, while Richter is teaming with the brand to take his “Sleep” performance on a North American tour.
Will KB Toys Seize Opportunity in Wake of Final Act for Toys R Us?
Toys R Us has certainly been in the news lately as the 70-year-old retailer enters its denouement. As a result, the defunct KB Toys brand is considering a comeback after a decade, according to an article in The New York Post. In an attempt to capitalize on the exit of Toys R Us from the market, the California company that bought the KB brand in 2016 is in talks with pop-up operators to open stores in malls before Black Friday, the article says. What’s more, the article says that KB Toys’ specialty was selling discontinued and discounted merchandise and, in light of the downfall of Toys R Us, it’s a safe bet that Walmart, Target, and Amazon will increase their toy offerings. We wrote an article about Toys R Us back in November.
Brits Lead the Pack in Online Grocery Shopping
A new study from RichRelevance a global leader in experience personalization for retailers, found that more than half of the U.K. population (53 percent) do some or all of their grocery shopping online, according to an article from Business Wire. The study examined consumer attitudes toward buying groceries online and includes responses from more than 2,000 participants across the United Kingdom, France, and Germany. A distant second is France (40 percent) followed by Germany (32 percent). Among the key reasons that consumers identified for shopping online include: Increased convenience (62 percent) and the ability to save time (59 percent).