WestJet is introducing its first loyalty eStore in partnership with RewardOps, a premier SaaS engagement platform under the CORA Group. The move marks a significant expansion of WestJet’s loyalty program, allowing members to earn and redeem rewards on travel and everyday purchases. The initiative is part of WestJet’s broader strategy to modernize its loyalty offerings and increase member engagement across various customer touchpoints.
WestJet chose RewardOps for its extensive product and service offerings. The platform’s powerful backend infrastructure and customizable, branded frontend experience played a critical role in meeting WestJet’s needs. The collaboration highlights RewardOps’ ability to deliver a unified, flexible solution that enhances customer satisfaction while setting itself apart from traditional loyalty vendors.
WestJet VP of Loyalty Steve McClelland said, “RewardOps has been a key partner in transforming our loyalty program and delivering greater value and choice for our members. This collaboration strengthens WestJet Rewards, making it more competitive with other loyalty programs. With a more flexible, points-based system and expanded earning and redemption options, the program is well-equipped to meet the evolving needs of today’s members.”
RewardOps President Beth McCoy added, “Our partnership with WestJet underscores the importance of a comprehensive loyalty program and strategy. To stay competitive and relevant, airlines must prioritize the customer experience – and loyalty plays a critical role in that. Those who can shift from transactional to emotional loyalty, offering everyday opportunities to earn and redeem in a singular user experience, will have a distinct advantage.”
The new eStore gives WestJet Rewards members access to a wide selection of non-travel rewards, including high-demand products from brands like Apple, Dyson, and KitchenAid, as well as various gift cards. RewardOps manages the full order and fulfillment process, ensuring a smooth customer experience.
Learn more about the WestJet Rewards program here: https://www.westjet.com/en-us/rewards/new-westjet-rewards