Visa Knows the Importance of Brand Loyalty
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Visa certainly knows the importance of brand loyalty. During the company’s July 24 third-quarter earnings conference call, CEO Charlie Scharf alluded to the importance of customer loyalty. “Starting with our issuing co-brands, we renewed our co-brand credit card partnership with Southwest Airlines in the United States,” Scharf said, according to Seeking Alpha. “Visa will continue to be the exclusive payment network for Southwest’s terrific co-brand credit card. This renewal is an extension of our 15-year-long....

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