Southwest Airlines Offers Loyalty Program Points for Purchasing NFL and NBA Tickets

SouthWest Loyalty Brands seeking innovative ways to expand their reach often rely on cross-promotional opportunities to increase customer engagement, and Southwest Airlines understands that many of its customers can travel far and wide to attend their favorite sporting and entertainment events. Therefore, the airline was very excited to announce a new partnership between its loyalty program and ScoreBig.com, an online marketplace that offers discounts on millions of tickets to thousands of live events.

Through ScoreBig.com, Southwest Airlines will begin allowing Rapid Rewards® members to earn points by purchasing tickets to various music concerts, theatrical productions, and almost every professional sporting event including NFL, NBA, MBL, NHL, and NCAA games. Labeled as a “first-of-it-kind ticketing experience,” Southwest will give members between 3 and 22 points for every dollar spent on tickets for events all across the country. This offer is further accentuated by an extra 1,000-point bonus that members will receive after completing their first ScoreBig purchase.

ScoreBig, which has been named one of America’s Most Promising Companies by Forbes and one of the 10 Most Innovative Start-ups by Billboard, is marking this new partnership with Southwest as another exciting development for the already successful company

“We are thrilled to bring great live entertainment to the Southwest Airlines Rapid Rewards program and its membership,” said David Marcus, ScoreBig Chief Commercial Officer. “Our unique ticket supply–sourced directly from teams, concert, theater, and family show promoters−allows us to deliver Rapid Rewards Members the live entertainment experiences they want, along with the added reward of cheaper vacation travel. That is an incredible value proposition that we are confident Rapid Rewards Members will love.”

These new benefits come alongside Southwest’s already expansive loyalty program, making it even more valuable to customers. In addition to booking flights, Rapid Rewards members can currently earn points by staying at preferred hotels and a enjoying a wide range of dining options. The program’s Rapid Rewards Points Center also lets members manage their points more effectively and earn rewards faster by buying or transferring points as needed.

Now with ScoreBig, members can also add memorable, fun and exciting personal experiences to the list of ways they can earn loyalty program points

“With this partnership, we are giving our members the ability to earn points on a variety of live event experiences that we know they love and are passionate about,” said Jonathan Clarkson, Southwest Airlines Director of Rapid Rewards and Partnership Development. “ScoreBig allows Rapid Rewards Members to buy great tickets to their favorite games, concerts, or Broadway shows, and earn points that can be used to book their next vacation.”

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