Louis Delhaize Adds Customer Engagement Initiatives to Grocery Outlets Across France and Romania
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Louis Delhaize, the proprietor of two leading grocery outlets known as Cora and Match, is implementing a number of customer engagement and loyalty program initiatives to better serve it’s customers. The Belgium-based retailer and operator of both supermarkets and hypermarkets across Romania and France, has announced a new private label loyalty program and a new mobile payment system. To entice French shoppers in one of its leading markets, Louis Delhaize has launched a new loyalty program throughout its Match supermarket chain. The....

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