Today’s Personalization and CX initiatives Are Falling Far Short of Customer Expectations
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Ernan Roman, President of Ernan Roman Direct Marketing (ERDM), knows a little something about Voice of the Customer research and effective personalization and CX strategies. So much so that he was inducted into the Direct Marketing Association’s Marketing Hall of Fame based on the results companies achieve with ERDM’s VoC research-based CX strategies.   Roman is scheduled to speak at the 9th Annual Loyalty Expo, presented by Loyalty360 – The Association for Customer Loyalty, which is slated....

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