Suzanne Rubin, President of American Airlines’ AAdvantage loyalty program, is incredibly excited about the plans to revamp its award-winning rewards program with modifications set to take effect in the second half of 2016.
The loyalty program will shift how customers earn award miles from distance flown to dollars spent. Award redemption rates will be adjusted with some award levels increasing, while others will be decreasing. What’s more, American Airlines will offer the best elite-qualifying mile multipliers in the industry....