Punchh Marketing, a vendor of digital marketing products for physical retailers, has announced its latest loyalty solution, Punchh Wi-Fi Marketing. The new platform accelerates retailers’ ability to identify and engage a potential customer as soon as he or she walks through the door with a range of new acquisition channels. Engaging customers via Wi-Fi provides access to more customer data and offers machine learning capabilities for better segmentation and improved promotion targeting.
The modern-day consumer walks into stores with a smartphone in hand. Such devices bring a customer into a business offering Wi-Fi, but they can also be detrimental if the business does not start building a relationship at that point. The reason is that with the help of their devices, customers can find the competition instantly on Google or Yelp. But once they connect to Wi-Fi, Punchh enables brands to engage immediately and provide a personalized shopping experience, distributing the right offer at the right time.
“Regular customers help retailers stay in business, but turning a one-time guest into a loyalist is extremely challenging,” says Punchh Chief Executive Officer Shyam Rao. “Retailers need to know how they’re reaching first-time customers and what that first experience was like in order to improve that experience and keep them coming back for more. If a customer is in your store and you don’t start building a relationship that can grow with timely and relevant communications and offers, it is a missed opportunity. Not only does our Wi-Fi solution provide critical customer data; it also leverages that data quickly to help brands make swift marketing decisions.”
Some of the benefits of using Punchh Wi-Fi Marketing in conjunction with the Punchh Marketing Cloud include:
- Increasing same store sales and customer lifetime value (CLV) by extending the reach of the brand’s acquisition strategy.
- Accelerating customer visit frequency, spend, and offer redemption rates.
- Easily adding customer acquisition channels, such as list/web imports, POS integrations, SMS, and multiple payment options, as marketing strategies grow.
- Creating a unified and personalized in-store and online experience that caters to different customer profiles.
- Predicting customer behavior and providing recommendations for personalized offers.
In addition to the marketing benefits, Punchh Wi-Fi Marketing enables retailers to leverage and enhance existing Wi-Fi investments into a customer engagement and acquisition channel. Because Punchh unifies Wi-Fi Marketing into a single platform, which is easy to administer, manage, and maintain, it eliminates the need to sign in multiple times and manage disparate systems. Finally, Punchh solution lowers operational overhead since data is automatically deduped and cleansed in one system.
“Punchh plays a critical role in helping brick-and-mortar retailers acquire customers through digital channels, and Wi-Fi plays a big part of the omni-channel experience,” says Matt Sebek, Vice President of Digital at WWT. “Together, we’re able to provide our customers with comprehensive solutions across their digital and physical properties by leveraging existing, in-store investments or by running our customers through our ‘zero to launch’ framework with minimal effort.”