This month, Loyalty360 sat down with Pini Yakuel, CEO and Co-Founder of Optimove, to discuss artificial intelligence, how it can be utilized, and where the digital landscape is going within the next few years.
-What is the firm hearing from clients/consumers in terms of AI’s incorporation into modern day marketing?
Our clients generally report that Optimove’s technology enabled a much deeper understanding of the most effective ways to connect with their customers. Combining psychographic clustering, transactional history....