Nike is launching a new web3 digital community called .SWOOSH. The new metaverse experience uses blockchain-powered technology to offer a place for athletes, creators, collectors, and consumers to design their own Nike virtual creations.
To ensure it is a safe, trusted space, .SWOOSH has its own domain: welcome.swoosh.nike where Nike Members will be able to learn about and collect interactive digital objects, such as virtual shoes or jerseys, that community members will be able to wear in digital games and experiences. Some....