Loyalty360 Reads: December 15 | Hudson Deploys Amazon One; Nike Acquires RTFKT; and More

Hudson Becomes First Travel Retailer To Deploy Amazon One
Hudson, a Dufry company and travel experience leader with more than 1,000 stores in airports, commuter hubs, landmarks and tourist destinations across North America, announced it is the first retailer in the travel industry to offer Amazon’s palm recognition service, Amazon One, strengthening the company’s position as an innovative, digitally-powered retailer. Amazon One is now available at Hudson Nonstop – powered by Just Walk Out technology – at Dallas Love Field Airport (DAL).

Hudson continues to expand its digital offerings to enhance customer service and reimagine the shopping journey. Now with the addition of Amazon One, Hudson is providing travelers with even more convenient and contactless ways to enter, shop, and pay – delivering greater choice and flexibility throughout their travels.
NIKE, Inc. Acquires RTFKT
NIKE announced the acquisition of RTFKT, a leading brand that leverages cutting edge innovation to deliver next generation collectibles that merge culture and gaming.

“This acquisition is another step that accelerates Nike’s digital transformation and allows us to serve athletes and creators at the intersection of sport, creativity, gaming and culture,” said John Donahoe, President and CEO of NIKE, Inc. “We’re acquiring a very talented team of creators with an authentic and connected brand. Our plan is to invest in the RTFKT brand, serve and grow their innovative and creative community and extend Nike’s digital footprint and capabilities.”
Bills and Sabres announce partnerships with Seneca Gaming
Pegula Sports and Entertainment announced a five-year partnership extension with Seneca Gaming Corporation as the Exclusive and Official Casino Partner of the Buffalo Bills and Buffalo Sabres. This extension is part of a decade long history together, further solidifying the relationship into the future.

"Seneca Gaming Corporation has been an important partner of the Bills and Sabres for more than ten years and we are incredibly excited to kick off five more years together," said Dan Misko, Pegula Sports & Entertainment's Sr. Vice President of Business Development. "Seneca Gaming Corporation is always working to have their guests and employees experience the best; many of which are Bills and Sabres fans. We will continue to connect with our fans in fun and unique ways through our partnership and couldn't be prouder to continue building this relationship with a hometown organization and the Seneca Nation."
Rent-A-Center Donates $195,000 to Hunger Relief Efforts
Employees based at Rent-A-Center, Inc’s. (RAC) Field Support Center (FSC) in Plano, Texas, recently joined forces for their 19th annual fundraiser to support North Texas Food Bank (NTFB), a nonprofit hunger-relief organization that provides access to meals for hungry families in North Texas. The campaign’s evolution to meet the hybrid workplace environment even seemed to increase employees’ giving spirits. In fact, RAC’s FSC employees raised more money during their 2021 fundraiser than ever before.

During the course of the campaign, NTFB 2021 #RACCares: Better Together, RAC’s FSC employees raised $145,245.25 for NTFB’s hunger relief efforts. Including the $25,000 match donation made by RAC, the company had a record-breaking year, raising a grand total of $170,245.25 for hunger relief in North Texas.

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