Increasing customer loyalty and customer retention, while focusing on CRM initiatives, are lofty goals for every marketer.
NBTY, a global manufacturer, marketer, distributor and retailer of vitamins and nutritional supplements, on Tuesday announced the appointment of Andrew Archambault to the newly created position of Chief Customer Officer.
Archambault has nearly 20 years of experience in the consumer packaged goods industry, most recently serving as Vice President and Managing Director for Bacardi USA, leading nearly 40% of Bacardi’s U.S. spirits revenue. Prior to that promotion, he joined Bacardi as the Vice President /Managing Director of the National Retail Sales business, leading Bacardi’s business with national retailers.
Previously, Archambault spent 17 years at Coca-Cola, where he held various sales and commercial leadership positions, including Vice President roles with The Coca Cola Company and Market Unit Vice President for Coca-Cola Enterprises. He begins his new role immediately.
Archambault succeeds Rich Scoza, President of U.S. Nutrition, who is stepping down from his position.
As Chief Customer Officer, Archambault will own the customer experience and be responsible for executing customer strategy, increasing customer loyalty and retention, and ensuring a consistent customer experience across the wholesale retail network.
“Andrew is a tremendous leader with an outstanding track record of building brands and developing world-class customer engagement strategies,” Steve Cahillane, President and Chief Executive Officer at NBTY, said in a release. “This company is at the precipice of exciting change, and Andrew, as a key member of our leadership team, will play a critical role in helping to pave the way forward for our brands.”
NBTY’s mission is to deliver the highest quality nutritional supplements and wellness products has resulted in an extensive portfolio of well-known and trusted brands, including Nature’s Bounty®, Sundown Naturals®, Osteo Bi-Flex®, Solgar ®, Balance Bar®, MET-Rx®, Pure Protein®, Body Fortress®, Puritan’s Pride®, Vitamin World®, Holland & Barrett®, De Tuinen® and many others. As a leading global manufacturer, marketer, distributor, and retailer of more than 20,000 vitamins and nutritional supplements, NBTY is committed to supporting wellness by creating products that consumers want and making them easily available anywhere they shop.