Meineke CMO Artemio Garza wondered if his company truly knew its customers in such a way that would create more brand loyalty.
“Do we really know them? How do we communicate effectively?” Garza said during his session, Delivering High Performance, Personalized Brand Experiences to Customers, at Monday’s Engagement & Experience Expo, hosted by Loyalty360.
What did Meineke want to achieve?
The challenge: To drive customer retention by enhancing Meineke’s ability to: Identify customers; understand them beyond....