Where can you go if you want palm trees, shark fin-shaped tables, surfboards and a Key West vibe if you aren’t in South Florida? Try Manhattan. Margaritaville Holdings—the global lifestyle brand made famous by singer Jimmy Buffet—is opening a $300 million, 29-story resort hotel in the heart of Times Square in late 2020.
The 234-room hotel includes all of the Buffet-themed concepts one would expect: a Margaritaville restaurant, a rooftop LandShark Bar & Grill/pool, a 5 O’Clock Somewhere Bar, and a....